SPARKLE AGENCY was established in the mid 90's, the World's very first web-based professional DJ agency - set up in the days before most people even knew what the Internet was. Many years on we are now firmly established as one of UK's leading international bookers with particular expertise in the dance music market.

Our amazing headline DJ's, LIVE PAs, AND CLUB TOURS - all direct on ours/our partners rosters, are complimented by great value reputable service providers who can deliver most of the elements needed to put on a successful event. You'll even find the occasional TV celebrity and pop star, plus a huge range of spectacular performance acts and dancers.   

Sparkle Agency is a registered, independant and long established music business, our friendly team has over 50 years combined DJ, promotion and agent experience between them, plus sound commercial skills and an in depth knowledge of DJ and music culture and the industry generally.  

We pride ourselves on our ethical booking policy and reliability record and we value and encourage long term booking relationships rather than the 'fast buck' attitude so often the case these days.

We also offer a range of PROMOTIONAL PRODUCTS to help DJs, musicians, bands, performers, venues, promoters and the music industry generally.

Design services - like our legendary FLYER DESIGNS (used extensively by leisure, fashion and small business too) won't break the bank. Our advice is free and we will do our best to recommend great value options for your event..

Leading the way with new ideas has been a key factor in building our reputation and business. We continue to encourage innovation and nurture rising talent in the industry. In 2000 we opened RISIN' the first stepping stone roster system, to help experienced DJs get a foothold onto a professional agency.  In 2004 we launched our exclusive one-to-one PRO INDUSTRY COACHING DAYS - to give DJ's all the promotional tools, information and tricks of the trade needed to generate worldwide bookings, make the right career moves and maximise business income. contd.

2005 saw some more exciting developments - taking on the exclusive booking operation for the all-female DJ and tour specialists FLIPSIDE MANAGEMENT, a great company with whom we have worked closely for many years, plus a ground-breaking move as Sparkle became the World's very first professional DJ agency to offer artist bookings via an EBAY STORE. 

Also making their debut appearances on our agency pages in 2005 were DANCERS & PROMO TEAMS and COMMERCIAL DJ/HOSTS - to meet increasing demand from the mainstream and corporate market.  

In 2006 we launched our AGENCY FRANCHISE offer - another first for the dance music industry in a year which also saw the opening of our DIGITAL RECORD STORE.

Strategic industry partnerships also resulted in the arrival of a large number of the World's best PERFORMANCE ARTISTS - magic, street theatre, cabaret, walkabout, and circus style acts, plus A-list LIVE URBAN ARTISTS and tours from the UK and USA .

During 2006 and beyond we will be enhancing our own live music roster to improve the range of live dance acts and musicians as well widening our range with the addition of an entirely new live genre roster - watch this space!.   

Whatever the future has in store for the music industry, we don't believe in resting on our laurels - we are in a fast moving and ever-changing market and our services, products, and ethos will continue to reflect that.  HOME

In 2005 we became the first professional DJ agency to open an EBAY STORE for major artist tour bookings and last minute DJ dates.  Being a pioneer of new ideas is not always a comfortable place to be, but innovation has been a major factor in getting us to where we are today, and as more and more services plug in to the phenominal global selling power of eBay, why should that not work for music artists - anything is possible!   We are improving our own technology to expand the reach of our artists into eBay - particularly for last minute bookings - an area we think has huge growth potential.