Business Information
History/background
Direct 4x4's first step into the 4x4 accessory market was by selling just stainless steel wheel covers, which we did very successfully for 10 years, before we had the opportunity to import our first container from Winbo early in 2004. In August 2005 we become the sole U.K. importer for Winbo auto accessories.
You can buy with confidence knowing that 2008 will be our 5th year of selling Winbo products, with many years prior to this selling 4x4 accessories by mail order to the U.K. and Europe.
Since then we have gone from strength to strength and are now one of the market leaders in this counrty. We still hold to the values that we had in the beginning.
Our formula is simple - we buy high quality products in large volumes at the best prices; then we pass these savings on to you! Add to this a small, friendly staff and a customer driven ethos and the results will follow. We pride ourselves as Platinum Power Sellers who have many thousands of happy eBay customers as well as tens of thousands of customers from our internet site and magazine adverts.
Quality
Direct 4x4 Manufacturing Ltd, are the sole UK importers for WINBO Auto Accessories Manufacturing Co. Ltd. WINBO was founded in 1994 specializing in designing and manufacturing auto accessories. Product lines include side bars, running boards, roof racks, roof bars, spare tyre covers, rear ladders, rear skid bars, and tail light guards.
As a UNITED NATIONS REGEISTED SUPPLIER, Winbo conforms to the QS-9000(ISO 9002) Quality System Standard and has earned certification. In 2006 Winbo also acquired the certification of ISO/TS16949:2002 Quality Control System. So you can be assured of a quality product.
WINBO are proud to be OEM suppliers of HONDA, NISSAN, GMC, HUMMER, ISUZU, JMC, TOYOTA, and JEEP. In regard to overseas sales WINBO has agents and distributors in 65 countries and regions throughout the world.
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